Are You Killing Your Business? Tell People About It!

So you want to start a MLM or work at home business? If you are like most people you have gone through the typical business checklist:

– I have a passion for my MLM or work at home business – CHECK

– I have a product to sell with my MLM or work at home business- CHECK

– I have a great looking website for my MLM or work at home business- CHECK

– I have a budget for my MLM or work at home business – CHECK

– I’m ready to go! – WRONG

It doesn’t matter whether you have an internet / MLM based business or a “brick and mortar” business you must tell others about it or you will flounder. The last thing that many budding MLM’ers do is consider how they will promote their MLM or work at home business. And, that is the business “kiss of death”.

How you promote your MLM or work at home business depends on where your audience will be. This can really be divided into two parties depending on whether your MLM business is internet based or “brick and mortar” based.

For internet based MLM’s or work at home businesses their audience will of course be on the internet – that goes without saying. Therefore you need to go where the big fish are! This means you can follow one of two primary schools of thought. You can either choose to “rent” an audience in the form of an e-zine. This will allow you to get your message out to thousands of warm prospects who are eager to hear about your specific topic. Another school of thought is to create your OWN warm prospects by purchasing opt in subscribers who WANT to hear about information you have. The first method takes less work and usually results with quicker results. The downside is that you only get a one shot mailing to get your word out. The latter method takes longer to develop your customers but you also have many opportunities to convince them through your auto responder follow-ups. You typically get more customers in the long run with this method – IF you can wait long enough.

For “brick and mortar” MLM businesses the advertising is different. First of all their customers are primarily not looking for them on the internet. Instead, their customers want, or sometimes must come to a physical location to get their product. If I’m selling software, hardware or any other item that can be shipped then I would always use a combination approach of a web site as a service tool with traditional offline advertising methods (newspaper, television, radio, etc.)

For products that can’t be shipped (think ice cream parlor, restaurant, etc.) then I would always choose offline media that is visually appealing. Your customers have to picture themselves at your location or you will fail. You just can’t convince someone to try your new restaurant with words alone. You must show them a picture and that photograph must be aesthetically appealing as well.

Offline advertising typically takes longer to convert customers but the goal is different than internet based media. The goal here is to create a longer term customer that will return again and again plus tell their friends about it. Offline businesses live and die on customer service as much as initial marketing. This is something that internet based businesses usually don’t have to worry about.

The bottom line is that you must plan every detail of your MLM or work at home business before launching your ship. If you miss even a part of the equation you are setting yourself up to become a MLM statistic!